Email Marketing Campaign to Get People to Buy Again

New customers are corking.

Y'all love to see your shop accomplish new people and expand your customer base. But those wonderful people are expensive – to make the most of your marketing efforts, you lot need to proceed them effectually for the long haul.

Well-nigh 65% of a good for you company's business should come up from your existing customers . That'due south because repeat customers spend as much as 67% more down the line than in the first 6 months of your relationship.

The all-time mode to build those long-term relationships and keep customers engaged? Email marketing, of course! In fact, 80% of retailers say email marketing drives the highest customer retention for them. You lot tin tap into that loyalty with these three powerful retention campaigns.

Upsell & Cross-Sell

When a customer buys from you lot, you learn ii important pieces of information. The first piece is that they trust you lot. Earning customer trust means you tin can change upwardly your marketing messaging. You don't have to focus on building trust, so y'all can focus more on being helpful and driving value.

The second matter you larn is what kind of products they're interested in. For certain items, that information is crazy valuable. It opens a wealth of opportunities to upsell customers by promoting more than products that get with their original gild.

Upsell and cross-sell e-mail campaigns leverage this new info to turn information into sales – information technology's like magic. How? Using what you know about the client, create super targeted production recommendations. The kind that yield sky loftier conversions.

In the screenshot, Amazon includes their effective product recommendations in the society confirmation.

A few tips:

• Ensure recommendations are relevant. When you scale email marketing strategy, don't permit the quality of recommendations suffer. Create common production groupings to ensure you're always providing relevant recommendations.

• Go the timing right. If you're promoting items oft bought together, the order confirmation email is a good choice. Just have timing into account to upsell on replacement parts or other utilize-related items.

• Don't be pushy. Recollect the ultimate goal of customer retentiveness is to be helpful – don't pressure customers to buy something they don't want or don't need right now. Offer your recommendations and permit customers decide for themselves.

Replenishment

Replenishment emails serve every bit both marketing for your business organisation and a service to the customer. They're nothing more than a reminder y'all transport to customers when it'south fourth dimension to repurchase. They work for products that work on a regular buying bike – like skincare or dog food.

When you place the products customers buy on a regular schedule, y'all tin hitting their inbox at exactly the right time. And secure another auction, like clockwork. Customers are grateful for the reminder to buy again, and y'all avert losing them to the everyman price or highest search result.

Replenishment email campaigns don't piece of work for every production or every online store. But when it makes sense, they can drive repeat business and secure huge revenue.

Okay, trash bags aren't the most glamorous example but they showcase the blazon of product that'southward a good candidate for replenishment campaigns .

A few tips:

• Remind customers before it'southward time to reorder. Not everyone will open an email as presently every bit it hits their inbox, and you need to allow for processing and shipping times. Become out ahead of the schedule and leave customers a nice little absorber.

• Make checkout seamless. Making the client'southward life easier is the main goal of a replenishment entrada. Cut out as many time-consuming or clunky parts of the checkout procedure and brand reordering easy as pumpkin pie.

• No upsell here. Once over again, the primary reason for this email is to remind customers about something they accept to repurchase. Don't funk with their trust and use a friendly reminder as a spammy style to squeeze more money out of them.

Re-engagement

Customers who buy from you all the time are amazing, but what happens when the good times terminate? Re-engagement campaigns reenergize past customers and get them opening emails and browsing your online shop once more.

Customers fall off the engagement wagon for all kinds of reasons. They don't need or desire to shop for a while, they start to tune out your emails, or y'all hit the spam binder. Instead of letting those customers slip away, a smart re-engagement entrada gets them thinking about your store again.

Once you're top of listen, targeted offers and perks tin can haul them back onto the wagon and score more than purchases for you.

A few tips:

• Offset with a reminder that you lot exist. Utilise a clear and to-the-point subject line to let lapsed customers know y'all've noticed them drifting and you miss them.

• Give them a reason to become excited. Your goal is to arrive irresistible to come back to your store. Craft an amazing offering that'southward tailored for them and shows how much their loyalty ways to you.

• Don't be afraid to cut the cord. Some customers just aren't interested in your business concern anymore. After a certain corporeality of disengagement, don't be afraid to pull them from the scroll – send a warning electronic mail and remind them what they'll miss. Then unsubscribe anyone who'south still mum.

Tap Into Existing Customers With E-mail

Your existing customers are the lifeblood that keeps your business afloat. Email marketing is far and abroad the near powerful mode to encourage customers to stick around. That means more than sales and sustainable growth for your online shop – a win-win!

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Source: https://blog.shift4shop.com/revamp-repeat-business-with-these-3-email-campaigns